Tuesday, September 30, 2008

Mobility is not speciality

Yesterday Nokia announced that it will focus on consumer applications and drop "behind-the-firewall" products, which includes also Intellisync solution. From business strategy perspective this is a rational move, allowing Nokia to focus on the things it can do the best and create partnerships in areas where it cannot successfully compete.

In article by Helsingin Sanomat (Finnish newspaper) I found a quote from Niklas Savander where he says exactly what I think. I couldn't find this from the original press release, so here is a my quick translation of the comment:
"Mobility has became a mainstream in enterprise computing and it is no longer a speciality. When applications need to be mobilized, companies often rely on their existing partners."

It's no more than ten years ago when it was discussed if something could be done with a browser, whether a browser is good or bad, if we should create dedicated browser versions of old client/server applications etc. Now all this sounds stupid, but replace browser with mobile phone and you'll see my point. Companies don't anymore hire browser consultants (but hire mobile consultants), companies don't have browser partners (but have mobile partners), companies don't "browserize" applications (but mobilize those). Browser is mainstream in business applications, mobile is not - yet. 

Mobile solutions still carry some of the old legacy of being something extremely difficult, but for how long? Can your sales arguments survive when the customer opens his eyes and asks you "what's so different in mobile development that I need yet another partner for that? Why can't I do this with my existing partners?"


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