In my previous entry I wrote about a small study I made to see how top 100 Finnish companies have arranged their mobile presence. In short they havent done much with it, as only 8 companies had some kind of a mobile website that I could discover.
Frustrated about the bad results I made a second test, this time I took ten Finnish online media houses. The companies tested were not picked from any top-ten list, but those were the sites I use myself.
I tested for the existence of .mobi site, site with m-prefix and possible device detection with automatic redirection to mobile site. For more information about the tests, please check my previous posting.
Results
This time I was able to see more mobile sites than before. Two sites had mobi-site and three had registered the domain but there was no service. Four companies haven't registered mobi-domain and one domain name was taken by some other company. The sites that had mobi-service were Yle and MTV3.
From ten tested sites seven had mobile service available in m-address (e.g. m.yle.fi), one redirected to original desktop browser site and two didn't use this server name at all.
Device detection and redirect to mobile site seems to be the most difficult test. In the top 100 company study only one company had deployed such a system, this time two sites (Digitoday and Taloussanomat) were able to detect mobile device and redirect user to mobile site when he tries to access the base service with his mobile.
This time there were three sites that were able to score 2 out of 3: Yle, Digitoday and Taloussanomat - kudos to them. Previous test round didn't find any company that was able to score more than one out of three. It looks that media companies have far better understanding about mobile browsing than top 100 companies do.
List of sites tested (random order)
- yle.fi
- mtv3.fi
- nelonen.fi
- helsinginsanomat.fi
- iltasanomat.fi
- iltalehti.fi
- digitoday.fi
- taloussanomat.fi
- kauppalehti.fi
- uusisuomi.fi
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